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What the 99-Seat Plan was
Los Angeles built its theatre scene on intimate rooms capped at 99 seats. The 99-Seat Plan set the terms under which Actors' Equity members could perform in those small houses, keeping live, paying work available across the city's black boxes and storefront stages.
When Actors' Equity Association brought forward its 99 Seat Theatre Proposal, thousands of Los Angeles actors and theatre artists organized against it under the banner Pro99 — I Love 99. The campaign argued the proposal would make small-house production unworkable rather than improve conditions.
The record below collects the key votes, filings, and turning points, with dates as they were reported on this site.
Los Angeles has long been defined by its intimate theatre venues, where audiences sit close to the stage and the line between performer and spectator blurs. These small houses, capped at ninety-nine seats, became the incubators for new works and emerging talent across the city. The 99-Seat Plan allowed union actors to perform in these spaces under terms that kept productions viable and accessible. When Actors' Equity Association proposed changes that would restructure this arrangement, a broad coalition of actors, directors, writers, and theatre lovers came together to defend the ecosystem that had sustained Los Angeles theatre for decades.
The Pro99 movement represents more than a single contract dispute; it reflects a fundamental belief in the value of small, community-based theatre as a cultural necessity. Supporters argue that the proposed changes would have made it financially impossible for most intimate venues to continue operating, threatening the diversity of voices and stories that flourish in these spaces. The campaign brought together thousands of artists who saw their livelihoods and artistic homes at risk. Through petitions, public hearings, and legal action, they continue to advocate for a theatre landscape where small stages remain viable for those who build them.
Chronology
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Before 2015
The original 99-Seat Theatre Plan
A long-standing agreement governing Equity work in Los Angeles's intimate theatres — the framework Pro99 formed to defend.
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March 2015
Public voices join the opposition
Dame Helen Mirren spoke out in favor of Pro99 as the dispute drew national attention.
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April 2015
LA members vote against the proposal
Los Angeles AEA members rejected Equity's initial 99 Seat Theatre Proposal by a landslide 66%.
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October 2015
Lawsuit filed
A lawsuit was filed against Actors' Equity Association and Mary McColl.
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July 2016
NLRB complaint dismissed
The National Labor Relations Board dismissed a 99-seat complaint against Equity; the dismissal was noted as being appealed.
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December 13, 2016
Termination of the plan
Actors' Equity terminated the 99-Seat Plan in Los Angeles.
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December 14, 2016
Aftermath reported
Articles written the day after stated that Los Angeles was about to lose a part of its cultural infrastructure.
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January 2017
Paying jobs decline
Reports indicated that paying jobs for union actors were decreasing, not increasing, after the plan's termination.
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February 2017
An open letter
John Rubinstein wrote to Actors' Equity: “We are fighting for our lives…”
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July 2017
Call for support at hearing
The LA 99 Theatre Company asked the community for support for an NLRB hearing against AEA.
“We are fighting for our lives…” John Rubinstein, in a letter to Actors' Equity, February 2017
Continue the record
Pro99 News
Articles and statements documenting the fight over LA's intimate theatres, from the NLRB hearings to the artists' open letters.
Read the newsFAQ
Why thousands of LA AEA members opposed the proposal, and what changed after December 13, 2016.
Get the answersDownloads
The petition for a new referendum, open letters to Actors' Equity, and campaign press releases.
Get the documents