Matte gouache poster painting of an empty small theatre interior, deep navy blue stage shadows with warm amber footlights glowing along the boards, quiet and urgent mood

I Love 99

Contact & connect with Pro99 — actors, theatre artists and the Los Angeles community standing up for the city's intimate 99-seat theatres.

Home  ›  Contact Us

Contact Us

Pro99 is a community effort, and it runs on people who stay in touch. Follow the campaign on social media, sign up for updates, and read the latest reporting on the fight over Los Angeles's 99-seat theatres.

Keep up to date

Get the campaign's news and statements as they are published.

Like us on Facebook

Join the conversation on the I Love 99 page.

Tweet with us

Follow and post with the campaign handles.

Watch us

Video from the campaign and the movement's coverage.

Help us

Support the work of preserving LA's intimate theatre infrastructure.

What's this all about?

New here? Start with the background of the 99-Seat Plan, the April 2015 member vote, and the December 13, 2016 termination.

Stay informed, then get involved

Most of what Pro99 needs is attention and signatures. The news blog records the developments — including the National Labor Relations Board proceedings and statements from LA artists — while the downloads page carries the petition for a new referendum and the open letters to Actors' Equity.

Latest on Pro99News  ·  Downloads for supporters

The 99-seat theatre movement in Los Angeles represents a unique and vital part of the city's cultural landscape. These intimate performance spaces have long served as incubators for new work, launching pads for emerging talent, and affordable venues where artists can take creative risks without the enormous financial pressures of larger commercial productions. The fight to preserve these small theatres has drawn together actors, writers, directors, and devoted audience members who recognize that the ecosystem of live performance depends on accessible, low-cost venues where the focus remains on the art itself rather than on box office returns.

At the heart of the debate over the future of 99-seat theatres is the question of how union regulations should apply to these small, often nonprofit venues. Many artists argue that the existing framework, which allows for flexible arrangements in exchange for modest stipends or shared proceeds, has enabled a thriving theatre community to exist in Los Angeles. Without this structure, they contend, the number of active productions would decline sharply, eliminating opportunities for both seasoned professionals and newcomers to develop their craft and connect with audiences in an intimate setting.

The campaign to protect these small venues has grown into a broad coalition that includes not only actors but also playwrights, directors, designers, and theatre patrons who value the diversity and accessibility of Los Angeles's intimate theatre scene. Supporters have organized to make their voices heard through petitions, public statements, and ongoing dialogue with industry stakeholders. The central argument remains that preserving the 99-seat model is essential to maintaining the cultural infrastructure that allows live theatre to remain a living, breathing art form rather than a purely commercial enterprise.

The stakes of this fight extend beyond any single production or venue. The continued existence of small theatres in Los Angeles affects the entire pipeline of theatrical work, from the development of new plays to the training of the next generation of performers and technicians. Without these intimate spaces, many artists would lose the chance to experiment, collaborate, and build the kind of sustained relationships with audiences that are the foundation of a healthy theatre community. The outcome of this struggle will shape the cultural landscape of Los Angeles for years to come.

❝

“We are fighting for our lives…” — John Rubinstein, open letter to Actors' Equity, February 2017